WordCamp Asia Logo: A Design Journey

WordCamp Asia’s design team consists of three members: Boy, the team lead, is a graphic designer from Thailand. Junko is a web designer and photographer from Japan. The last team member is Daiya, a digital marketer from Hong Kong. One of the key task for the team is to design a brand identity that will set the tone for WordCamp Asia going forward.

In designing the brand identity for Asia’s first flagship WordCamp, the team understood the importance of starting right; the identity has to be able to represent the unique diversity of Asia, considering that each Asian country has its own distinct culture, language, writing system and colours. It is, by all means, not an easy task! In short, WordCamp Asia’s brand identity must be:

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