There are lots of myths around UX in the web industry, such as the well-known but inadequately supported ‘three-click rule.’ While efficiency is definitely important to your users, it’s much more critical that they can clearly and quickly find what they want without having to guess where to go next.
Jo Minney is here to share with you her process for developing a sitemap that people will actually find useful, and what you REALLY should be thinking about when planning a website.
We’ll cover:
- Cardmapping (what it is and why it works)
- Web searcher behaviour (how users locate and follow the scent of information)
- The user experience honeycomb (facets of UX to consider to change how you think)
This talk is applicable for anyone building websites for clients, as well as anyone with their own website that is struggling with traffic and conversions.